Figure - PMC

Skip to main content

An official website of the United States government

Here's how you know

Here's how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

View full-text article in PMC

. 2018 Feb 9;12:44. doi: 10.3389/fnhum.2018.00044

Search in PMC
Search in PubMed
View in NLM Catalog
Add to search

Copyright © 2018 Yang, Lee, Seomoon and Kim.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

PMC Copyright notice

Comparison of behavioral responses between three fit groups. (A) Group-wise reaction time of participants when evaluating whether a given brand extension was acceptable or not to themselves by pressing a keyboard. (B) Group-wise survey responses for each of seven questions. All pairwise t-tests for the six questions (Q1–Q6), except for Q7, showed significant difference between three groups. (C) Group-wise survey responses for Q7 regarding participants’ background knowledge about extended service. ^∗Indicates a significant difference between two fit groups (p < 0.05).