Table 1.
Stimuli pairs lists.
| Category (4) | E-commerce | Finance | Airline | Accommodation |
|---|---|---|---|---|
| S1: Service brand name (B1∼B8) | 11st (B1) | Kookmin Bank (B3) | Korean Air (B5) | Lotte Hotel (B7) |
| G-market (B2) | Shinhan Bank (B4) | Asiana Airline (B6) | Walkerhill Hotel (B8) | |
| S2: Extension service name (ES1∼ES7) | TV home shopping channel | TV economy channel | Travel agency | Club |
| Fashion magazine | Economy magazine | Travel information magazine | Catering service | |
| Travel agency | Education service | Simultaneous interpretation | Travel information magazine | |
| Insurance service | Legal counseling | Accommodation reservation | Travel agency | |
| Marketing consulting | Hospital | TV documentary channel | Legal counseling | |
| Newspaper | Simultaneous interpretation | Rent-a-car | Hospital | |
| Food delivery | Airline | Education | Finance |
A total of 56 stimuli pairs were written as following examples: TV home shopping channel of 11st (B1-ES1), Simultaneous interpretation service of Shinhan Bank (B4-ES6), or Legal counseling of Walkerhill Hotel (B8-ES6).