Table 2. Summary results of donators and refusers the two marketing campaigns run at Jersey zoo over a four week period of alternating campaign types during July and August 2016.

Campaign type	Community (%)	Threatened species (%)	Total (%)
Donation	797 (89)	778 (86)	1575 (88)
Refusal	98 (11)	125 (14)	223 (12)
Total	895	903	1798

Data Source: Durrell Marketing department July- August 2016. Chi squared = 3.02 (P = 0.074)