. Author manuscript; available in PMC: 2019 Mar 1.

Published in final edited form as: J Assoc Nurses AIDS Care. 2017 Oct 3;29(2):287–299. doi: 10.1016/j.jana.2017.09.009

Table 2.

Examples of Text Messages Based on HBM Constructs

HBM Construct	Health Content of Messages	Text message
Cues to Action	Birth planning	Hello_____! Have you planned where you will deliver your baby? Please call or flash if you have questions or want to discuss your options.
Cues to Action	Clinic visits	Hi_____! Know that a mother’s health is important and connected to the child’s health of the whole family. Please come to the clinic for your appointments and call or flash _____ in case you have a question touching on your health.
Perceived Benefits	Couple HIV testing	Testing together and knowing each other’s status allows you to plan together and make joint informed decisions about your family’s future.
Perceived Benefits	Condom use	Condom use = peace of mind. Talk to your partner about using condoms. Please call or flash_____ for any questions or help.
Self-Efficacy (positive reinforcement through motivational or supportive messages)	Medication adherence	When you take your medications regularly, you are in control. Good job with your medications.
	Clinic visits	Hi_____! Congratulations for visiting the clinic this week. Please call or flash_____ if you have questions about your pregnancy. We are here to help you.

Note. HBM = Health Belief Model.