Table 1.

Target behaviours and broadcasting intensity up to the month preceding the endline survey (October, 2014)

	Number of weeks of spots	Number of long format modules
Maternal health
Four or more antenatal consultations	6	63
Saving during pregnancy*	6	63
Health facility delivery	10	61
Newborn health
Breastfeeding initiation within 1 h after birth	8	45
First bath delayed for 24 h or more after birth in low birthweight†	1	11
Child nutrition
Exclusive breastfeeding in 0–5 month-old children	12	102
Complementary feeding in 6–11 month-old children†	5	31
Growth monitoring in 0–23 month-old children†	4	28
Health care-seeking for childhood illnesses
Health care-seeking for fever	23	100
Health care-seeking for pneumonia	13	84
Health care-seeking for diarrhoea	21	139
Oral rehydration salt or increase in fluids for diarrhoea‡	21	139
Bednet
Bednet use in under-5 children and pregnant women†	6	144
Sanitation
Safe disposal of child's stool†	3	94
Household latrine ownership†‡	2	94
Handwashing with soap	11	90

^*Submessage for antenatal consultations.

^†Spots no longer broadcast from midline.

^‡Submessage for care seeking for diarrhoea; three submessages for safe disposal of children's stool.