Discrete-choice experiments (DCEs) can be used to assess tobacco-control policies, smoking behaviour and smoker preferences for cessation aids.

DCE-based evidence from low- and middle-income countries could address the research gaps regarding smoking-cessation behaviour and tobacco-control policies in these countries.

Studies showed that monetary attributes were the most influential factor in the fight against tobacco use. Price attributes dominated tobacco policies and behaviour.

Future research on tobacco issues using the DCE framework should combine preferences on initiation with cessation of tobacco products, smoking-cessation therapy options and types of tobacco products to ensure DCEs fit into economic evaluations.