Table 3.

Summary of multivariable logistic regression analysis for sociodemographic and tobacco use status variables associated with trust in mass media sources (survey conducted in Oklahoma, spring 2015; N=1001).

Variable		Mass media sources
		Trust in social media			Trust in internet		Trust in radio			Trust in television
		OR (95% CI)	P	OR (95% CI)		P	OR (95% CI)	P	OR (95% CI)		P
Gender
	Male	refa
	Female	1.5 (1.1-2.2)	.03	2.0 (1.4-2.9)		<.001	1.2 (0.9-1.8)	.25	1.9 (1.3-2.7)		.001
Race/ethnicity
	White	ref
	Other	1.1 (0.7-1.7)	.58	1.4 (0.9-2.1)		.15	0.9 (0.6-1.3)	.45	1.0 (0.7-1.5)		.94
Education
	High school/GEDb	ref
	Some college	1.0 (0.6-1.5)	.86	1.4 (0.9-2.2)		.28	1.1 (0.7-1.6)	.42	1.1 (0.7-1.7)		.36
	College degree	0.9 (0.6-1.4)	.86	1.4 (0.9-2.1)		.28	1.3 (0.8-2.1)	.42	1.4 (0.9-2.2)		.36
Annual income (US$)
	<30,000	ref
	30,000<60,000	1.0 (0.6-1.8)	.04	2.0 (1.2-3.5)		.02	1.3 (0.7-2.1)	.30	1.2 (0.7-2.0)		.02
	≥60,000	0.6 (0.4-1.1)	.04	1.3 (0.8-2.2)		.02	0.9 (0.5-1.5)	.30	0.6 (0.4-1.1)		.02
Children in household
	No	ref
	Yes	1.1 (0.7-1.5)	.78	1.4 (1.0-2.0)		.08	1.2 (0.9-1.8)	.24	0.9 (0.6-1.3)		.52
Smoking status
	Nonsmoker	ref
	Smoker	0.7 (0.4-1.1)	.11	0.9 (0.6-1.5)		.70	1.1 (0.7-1.8)	.75	0.7 (0.4-1.1)		.12
E-cigarette status
	Nonuser	ref
	E-cigarette user	1.6 (0.8-3.1)	.21	0.8 (0.4-1.6)		.56	0.3 (0.1-0.6)	.001	0.7 (0.3-1.4)		.27
Smokeless status
	Nonuser	ref
	Smokeless user	1.1 (0.5-2.2)	.86	1.0 (0.5-2.0)		.95	2.1 (1.0-4.3)	.046	1.1 (0.6-2.2)		.76

^aRef: reference group.

^bGED: General Education Diploma.