Table 1.

Reach of and engagement with the Man Up campaign. Data source: Twitter insights; downloaded by Jackie Turnure.

Indicator		Prescreening of documentary (Aug 15-Oct 10, 2016)	During screening of documentary (Oct 11-30, 2016)	Post screening of documentary (Oct 31-Nov 20, 2016)
Frequent followers, n		519	1355	1453
Frequent new followers, n		519	836	98
Frequent likes, n		1500	2500	851
Average likes,n		26	118	41
Frequent retweets, n		656	1300	417
Average retweets, n		12	64	20
Frequent impressions, n		423,000	436,000	163,000
Gender, n (%)
	Male	379 (73.0)	813 (60.0)	857 (59.0)
	Female	140 (27.0)	542 (40.0)	596 (41.0)