Table 2.

Engagement with tweets by asset type for the 20 highest and lowest performing tweets. Data source: Twitter insights.

Asset type		Frequency, n (%)	Sum of reactionsa	Sum of retweets	Sum of replies	Sum of likes	Sum of media views
Top 20 tweets
	Video	12 (60)	14,069	240	28	395	12,856
	Graphic	5 (25)	1599	148	26	293	542
	Link	2 (10)	2205	43	3	62	2014
	GIFb	1 (5)	897	2	0	6	872
	Total	20 (100)	18,770	433	57	756	16,284
Bottom 20 tweets
	Link	18 (90)	62	2	0	42	0
	Graphic	1 (5)	3	0	0	2	1
	Video	1 (5)	3	0	0	1	0
	Total	20 (100)	68	2	0	45	1

^aAggregate of all engagement including video views.

^bGIF: Graphics Interchange Format .