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. 2018 Mar 5;7:120. Originally published 2018 Jan 29. [Version 2] doi: 10.12688/f1000research.13783.2

Table 1. Feasible adult-oriented policies and programmes implementable at city level dependent on jurisdictional responsibilities, with evidence of impact and opportunity for city implementation.

Policy measure Evidence of impact Opportunity for city implementation
Pricing policies
Alcohol taxes Effective

Systematic reviews and meta-analyses find that increases in
the price and taxation of alcohol reduce consumption and
alcohol-related harm for all groups of drinkers, and in high,
middle and low-income countries ( Anderson et al., 2009;
Dhalwani, 2011; Elder et al., 2010; Fogarty, 2008;
Gallet, 2007; Sornpaisarn et al., 2013; Wagenaar et al., 2009;
Wagenaar et al., 2010; Xu & Chaloupka, 2011).
Many cities have opportunity to set alcohol
beverage sales taxes, which can bring in
municipal revenues ( KPMG LLP, 2016).
Access policies
Outlet density Effective

Systematic reviews ( Bryden et al., 2012; Campbell et al., 2009;
Gmel et al., 2016; Holmes et al., 2014; Livingston et al., 2007;
Popova et al., 2009) and individual studies ( Fone et al., 2016;
Morrison et al., 2016; Richardson et al., 2015) find that greater
alcohol outlet density is associated with increased alcohol
consumption and harms, including injuries, violence and crime.
Licensing of alcohol sales outlets allows local
governments to control where alcohol is sold to
the public, with restrictions on density related to
less crime ( de Vocht et al., 2016).
Days and hours of sale Effective

Systematic reviews find that days and hours of sale are
related to alcohol consumption and harms ( Hahn et al., 2010;
Middleton et al., 2010; Wilkinson et al., 2016). Individual
studies find that restrictions on hours of sale reduce
harm ( Duailibi et al., 2007; Kypri et al., 2014;
Rossow & Norström, 2011).
Licensing of alcohol sales outlets allows local
governments to control when alcohol is sold
to the public, with restrictions on hours of sale
related to less harm ( de Vocht et al., 2016;
Wittman, 2016a; Wittman, 2016b).
Bar policies
Training of bar staff,
responsible serving
practices, security staff
in bars and safety-
oriented design of the
premise
Mixed effectiveness

A systematic review found limited impact unless backed-up
by police enforcement and licence inspectors ( Ker & Chinnock, 2008).
Drinking environments can be foci of alcohol-
related harms ( Hughes & Bellis, 2012).
Ongoing enforcement is the required ingredient
to reduce harm in drinking environments
( Brännström et al., 2016; Florence et al., 2011;
Månsdotter et al., 2007; Wallin et al., 2001;
Warpenius et al., 2010; Trolldal et al., 2013).
Advertising policies
Volume of advertising Effective

Systematic reviews find associations between volume of
advertising exposure and alcohol-related consumption and
harm ( Bryden et al., 2012; Booth et al., 2008; Gallet, 2007;
Stautz et al., 2016).
Cities have the opportunity of restricting
advertising, including billboards, in the public
places that they own or through the public
services, such as transportation, that they provide
( Fullwood et al., 2016; Swensen, 2016).
Drink-drive restrictions
Sobriety checkpoints
and unrestrictive
(random) breath testing
Effective

Systematic reviews and meta-analyses find that both
introducing and expanding sobriety checkpoints
and random breath testing result in reduced alcohol-related
injuries and fatalities ( Bergen et al., 2014; Erke et al., 2009;
Shults et al., 2001), enhanced with mass-media campaigns
( Elder et al., 2004; Yadav & Kobayashi, 2015).
Cities have the opportunity to step-up sobriety
checkpoints and random breath testing
( Voas, 2008).
Designated driver
campaigns
Ineffective

A systematic review did not find evidence for designated
driver programmes in reducing the prevalence of people
drink driving or being a passenger with a drink driver
( Ditter et al., 2005)
Whist a seemingly attractive approach, there
is insufficient evidence to warrant widespread
investment in designated driver campaigns.
Screening, advice and treatment
Digital interventions Effective

A systematic review found that digital interventions were just
as effective as face-to-face interventions in reducing
alcohol consumption and related harm ( Beyer et al., 2015;
Kaner et al., 2015).
Off-the-shelf applications can be deployed at city
level ( Crane et al., 2015; Garnett et al., 2015),
enhanced with context awareness and
use of ecological momentary assessments
( Freisthler et al., 2014; Morgenstern et al., 2014;
Wray et al., 2014).
Primary health care Effective

Systematic reviews and meta-analyses find a positive impact
of screening and brief advice programmes on alcohol
consumption, mortality, morbidity, alcohol-related injuries,
alcohol-related social consequences, healthcare
resource use and laboratory indicators of harmful alcohol use
( O’Donnell et al., 2014).

There is stronger evidence of effectiveness for primary health
care-based screening and brief advice programmes than for
emergency care ( Nilsen et al., 2008), general hospital settings
( McQueen et al., 2011), obstetric or antenatal care
( Doggett et al., 2005), and pharmacy settings
( Brown et al., 2016).

Systematic reviews and meta-analyses find that
implementation strategies are effective in increasing the
volume of primary health care screening and brief advice
activity ( Anderson et al., 2004; Keurhorst et al., 2015).
Tailored screening and brief advice programmes
embedded within community and municipal
action are more likely to be scaled-up
( Anderson et al., 2017; Heather 2006).
Workplace Largely ineffective

Systematic reviews of workplace-based programmes
( Webb et al., 2009) and workplace-based screening and
brief advice programmes find little evidence for reducing
consumption and harm ( Schulte et al., 2014).
Although business cases are made for
workplace-based programmes ( Martinic, 2015),
the evidence appears insufficient to justify a city-
based investment.
Secondary health care Effective

Systematic reviews find that psycho-social ( Magill & Ray, 2009;
Smedslund et al., 2011; The British Psychological Society & The
Royal College of Psychiatrists, 2011) and pharmacological
therapies ( Rösner et al., 2010a; Rösner et al., 2010b;
The British Psychological Society & The Royal College of
Psychiatrists, 2011) are effective in treating heavy drinking.
Treatment services can be embedded within
comprehensive care pathways ( NICE, 2016) at
the city level.
Education and information
School-based
programmes
Ineffective

Systematic reviews find that reported benefits are
seen only in the short term and are often not replicated
( Foxcroft & Tsertsvadze, 2011a; Strom et al., 2014)
Whilst a popular intervention, and a necessary
part of school education, investment in school-
based education programmes should be
proportionate, given the evidence for lack of
effectiveness.
Public information
campaigns
Ineffective

Systematic reviews find evidence of little or no sustained
impact of public education campaigns in changing drinking
behaviour ( Martineau et al., 2013), with the exception of drink
driving ( Elder et al., 2004).
Media campaigns should focus on changing
behaviour in relation to existing programmes,
such as drink driving ( Yadav & Kobayashi, 2015),
rather than acting in isolation, where there is evidence
of ineffectiveness.
Changing social norms Limited evidence

Overviews suggest that alcohol-related social norms can be
changed by campaigns, particularly when related to behaviour
changes ( Miller & Prentice, 2016; Anderson et al., 2018).
Social norms campaigns should focus on
topics that are the subject of behaviour change
programmes, such as drink driving
( Perkins et al., 2010).
Product reformulation
Alcohol content and
packaging
Limited evidence

A systematic review indicates the theoretical likelihood that
reductions in the average alcohol content of beverages
would reduce alcohol-related harm ( Rehm et al., 2016).
Cities could set limits on beverage container
sizes ( Jones-Webb et al., 2011; McKee et al., 2012).