Table 1.

Examples of Tweets under each Fear Control Response

Denial

I don’t know what them people in those creepy commercials been smoking but it was more than cigarettes

What the fuck has to happen so you wind up like the lady in the smoking commercial with the hole in her neck...just smoking can’t do that

john wayne did chesterfield cigarette ads: #sixwords.

I don’t see how those cigarette commercial doesn’t make cigarette smokers want to stop smoking.

That smoke commercial just came on.. I’m sure that only happen to people who smoke meth or sumn..

Defensive avoidance

@XXX: I really been tryna hide from those tobacco stoma commercials..

Thought I had avoided those “smoking destroys your body!” commercials. Nope.

RT @XXX: I wish they stop showing this smoker commercial with this old white lady sounding like Daffy Duck

I hate all these anti smoking commercials. I get it I’m gonna die if I don’t quit. #leavemealone

I swear they need to take the smoking commercial off the tv ..

Reactance

If they don’t stop with the hole in the throat robot voice commercials, I’m going to start smoking out of spite.

RT @XXX: Anti-smoking commercials are so annoying that I’m debating taking up smoking.

There is nothing I’d rather do than light up a cig when I watch the anti smoking commercials

RT @XXX: Every time I see an anti smoking commercial I light one up. #fuck it

*puffs my black* RT @XXX Dese damn smokin commercials<<<<.......*Lights up a Newport*

Humor

I laugh so hard every time I see that smoking commercial cause I think of Kenneth ._. Hahahaha

Rofl this smoke free commercial I’m cold lol but that shit is funny 2 me

‘ lmmfao, det cigarette commercial kml sh.t funny af.

You know your a carmel kid when your laughing at those smoking commercials

Smh lol RT“@XXX: I hope everybody in those cigarette commercials roll over and die.”