Table 5.
Background characteristics of the consumers participating at the consumer test (N = 182)
| Background variable | % |
|---|---|
| Gender | |
| Male | 47 |
| Female | 53 |
| Age (year)s | |
| 18–25 | 30 |
| 26–35 | 24 |
| 36–60 | 24 |
| 61+ | 22 |
| Mood | |
| Quite | 85 |
| Not quite | 15 |
| Hunger | |
| Hungry | 26 |
| Neither/nor | 19 |
| Satiated | 55 |
| Cocoa preference | |
| Sweet | 36 |
| Neither/nor | 14 |
| Unsweetened | 51 |
| Purchasing of cocoa‐based products | |
| Everyday | 12 |
| Once a week | 52 |
| <2 times/month | 36 |
| Consumption of chocolate bars | |
| >6 bars | 5 |
| 3–6 bars | 17 |
| 1–2 bars | 59 |
| None | 19 |
| Choice of purchase | |
| Pleasure/food quality | 73 |
| Pleasure/food price | 13 |
| Healthy benefits/food quality | 13 |
| Healthy benefits/food price | 2 |