Table 2.

Psychological factors of risk perception and statements based on these factors of risk perception.

Psychological factors of risk perception	Statement reflecting psychological factors of risk perception
Unknown	There is no information about the health consequences
Trust in experts	Experts state that health consequences are little
Severity (mild)	People may get an eye infection from it
Severity (medium)	People may get diarrhea from it
Severity (severe)	A few people will get cancer from it
Severity (fatal)	Someone may die from it
Voluntariness	People may get ill when being around a poultry farm
Voluntariness	People may get ill when eating chicken that is not cooked well enough
Type of hazard	Bacteria are present on chicken meat
Type of hazard	Chemicals are present in eggs
Personal control	People themselves may take measures to prevent the risk