Communication |
Identify key stakeholders who are primary decision makers from an approval, organizational, and funding standpoint (e.g. hospital president, Medical School Dean, Chief Medical Officer, Department Chairs, governmental funding agencies).
Stakeholders may be interested in different parts of the academic CCO. Medical school officials may be more interested in research and professional development of faculty, whereas hospital and government officials may be particularly concerned with patient care quality, efficiency, and overall cost. Close communication with this group regarding the plan and progress of integration is essential.
Patient care/quality and academic aspects, financial support structure, organizational leadership, and expectations regarding accountability should be presented together. Create a comprehensive plan and present it all at once. This will allow the group of stakeholders to evaluate the entire integration plan in context.
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