. 2018 Mar 1;4(2):e00537. doi: 10.1016/j.heliyon.2018.e00537

Table 2.

Correlations and AVEs of latent constructs.

Constructs	(1)	(2)	(3)	(4)
(1) Extrinsic benefit	.85
(2) Intrinsic benefit	.74^a	.91
(2) Intrinsic benefit	.55^b	.91
(3) Emotional product attachment	.72^a	.74^a	.74
(3) Emotional product attachment	.51^b	.54^b	.74
(4) Attitudes toward a mass customization program	.72^a	.79^a	.74^a	.81
(4) Attitudes toward a mass customization program	.51	.62^b	.55^b	.81
(5) Loalty intentions	.53^a	.60^a	.52^a	.64^a	.78
(5) Loalty intentions	.28^b	.36^b	.27^b	.41^b	.78

Note. Diagonal values in bold represent the AVE.

correlations of variables.

squared correlations of variables.