. 2018 Mar 1;4(2):e00537. doi: 10.1016/j.heliyon.2018.e00537

Table 4.

Results of latent mean analyses for H6 and H7.

Construct	Involvement comparisons			Fashion innovativeness comparisons
Construct	Low	High	CR	Low	High	CR
Extrinsic benefit of a mass-customized product	0	.80	5.94^∗∗∗	0	5.78	4.26^∗∗∗
Intrinsic benefit of a mass-customized product	0	.96	6.90^∗∗∗	0	.68	4.88^∗∗∗
Emotional product attachment	0	.81	6.20^∗∗∗	0	.53	4.01^∗∗∗
Attitudes toward a mass-customization program	0	.72	5.62^∗∗∗	0	.94	4.07^∗∗∗
Loyalty intentions	0	1.00	6.01^∗∗∗	0	.94	5.74^∗∗∗