Table 3.

Correlations between bitter/sweet factors of change, product evaluation, and change success for early stages (n = 89) and advanced stages of change (n = 88).

	Early stages of change		Advances stages of change
	Product evaluation	Change success	Product evaluation	Change success
BITTER FACTORS
Demand	−0.04	0.40**	0.29**	0.44**
Confrontation with deficits	−0.06	0.23*	0.17	0.34**
SWEET FACTORS
Autonomy	0.31*	0.28**	0.16	0.20
Encouraging feedback	0.29**	0.51**	0.24*	0.42**

^*p < 0.05,

^**p < 0.01.