Fig. 1.

Testing session procedure. (A) Participants completed an experimental task with four stages: the rating stage, the unprimed decision stage, the priming stage, and the primed decision stage. (B) One example rating stage trial. During this stage participants rated all food items on perceived health and taste. These ratings were used to allocate items to the unprimed and primed decision stages, ensuring that these stages featured a balanced set of stimuli. (C) One priming stage trial (health warning group, without attention check). Control group participants completed the same task during this stage, however they were shown scrambled health warning images. (D) One example decision stage trial. During these stages, participants chose items they would like to eat at the end of the experiment, while also indicating the strength of their choice. Participants completed the same task in unprimed and primed decision stage trials.