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. 2018 Mar 7;4(1):e20. doi: 10.2196/publichealth.7026

Table 2.

Demographic details of the short message service (SMS) group participants versus the control group participants. Percentages may not total 100% due to nonrespondents and missing data.

Parameter SMS group (n=150), n (%) Control group (n=150), n (%) P value
Male 84 (56.0) 76 (50.7) .36
Ethnicity



Urdu 61 (40.7) 62 (41.3) .93

Sindhi 30 (20.0) 30 (20.0)

Punjabi 7 (4.7) 11 (7.3)

Others 52 (34.7) 47 (31.3)
Monthly income (US$)



<US $68 32 (21.3) 36 (24.0) .60

US $68-97 57 (38.0) 54 (36.0)

US $97-146 40 (26.7) 44 (29.3)

>US $194 9 (6.0) 3 (2.0)

Don’t know 12 (8.0) 13 (8.7)
Relationship of child with cell phone provider



Father 72 (48.0) 77 (51.3) .90

Mother 38 (25.3) 39 (26.0)

Grandparent 12 (8.0) 12 (8.0)

Aunt 15 (10.0) 11 (7.3)

Others 13 (8.7) 11 (7.3)
Preferred language for SMS



Roman Urdu 45 (30.0) 41 (27.3) .32

Urdu 98 (65.3) 106 (70.7)

Sindhi 2 (1.3) 0 (0.0)

English 5 (3.3) 2 (1.3)

Others 0 (0.0) 1 (1.3)
Education of cell phone owner (n=77)



No formal education 11 (14.2) 14 (18.2) .18

Primary 7 (9.1) 8 (10.4)

Secondary 18 (23.4) 6 (7.8)

Tertiary 3 (3.8) 3 (3.8)

Madrasah education only 2 (2.6) 5 (6.5)
Education of child’s mother



No formal education 50 (33.3) 42 (28.0) .34

Primary 31 (20.7) 22 (14.7)

Secondary 37 (24.7) 47 (31.3)

Intermediate 10 (6.7) 16 (10.7)

Religious education 22 (14.7) 23 (15.33)
Education of child’s father



No formal education 53 (35.3) 51 (34.0) .68

Primary 13 (8.7) 21 (14.0)

Secondary 55 (36.7) 58 (38.7)

Intermediate 16 (10.7) 9 (6.0)

Religious education 13 (8.7) 11 (7.3)