TABLE 1.
Viewership Ranked by Televised Sports Events in 2015 and YouTube Views
| Sports Organization | Average No. Television Impressions for Viewers Ages 2–17 ya | YouTube Views for Sports Organization’s Sponsorship Advertisements through 2016b | No. YouTube and AdScope Advertisements Associated With Sponsor (Date of Earliest Post for Advertisements) |
|---|---|---|---|
| NFL | 244 260 000 | 93 208 599 | 153 (2006) |
| NCAA | 64 919 000 | 398 104 | 15 (2009) |
| NBA | 36 711 000 | 80 009 245 | 22 (2007) |
| FIFA | 33 655 000 | 4 177 442 | 11 (2010) |
| MLB | 14 721 000 | 4 651 487 | 33 (2007) |
| NASCAR | 7 586 000 | 6 922 475 | 24 (2008) |
| NHL | 5 931 000 | 2 006 194 | 14 (2010) |
| PGAc | 2 927 000 | — | 11 (2010) |
| Little League | 829 000 | 4 222 473 | 13 (2009) |
| UFCc | 545 000 | — | — |
| Total | 412 084 000 | 195 596 019 | 272 |
FIFA, Fédération Internationale de Football Association; MLB, Major League Baseball; NCAA, National Collegiate Athletic Association; —, not applicable.
a
This No. represents the average No. of viewers for any given program. For example, on average, 244 260 000 children watched any given televised NFL program during 2009.
b
YouTube does not provide public data on repeat viewers or the demographic characteristics of viewers.
c
No commercials associated with this organization were found on YouTube.