TABLE 2.
Sports Organization 2015 Sponsorship Profiles
| Sports Organization | Official Sponsor of the Sports Organization for 2015 | Actual Brands Featured in Advertisements Between 2006 and 2016 | No. Food and Beverage Sponsors | Percentage of Sponsors That Are Food and/or Beverage Companies | Mean NPI Score for Food Productsa |
|---|---|---|---|---|---|
| NFL | Campbell Soup Company | Campbell’s Soup | 10 | 27.0 | 44.0 |
| Dairy Management Inc | Got Milk?b | ||||
| PepsiCo | Pepsi | ||||
| Frito-Lay | Diet Pepsi | ||||
| Gatorade | Pepsi Max | ||||
| Quaker | Pepsi Next | ||||
| Mars Snackfood | Lay’s | ||||
| Papa John’s | Doritos | ||||
| The Dannon Company | Sunchips | ||||
| McDonald’s | Fritos | ||||
| Rold Gold | |||||
| Cracker Jack | |||||
| Ruffles | |||||
| Gatorade | |||||
| M&M’s Crispy | |||||
| M&M’s Peanut | |||||
| Skittles | |||||
| Snickers | |||||
| Papa John’s | |||||
| Danimals | |||||
| Oikos Yogurt | |||||
| McDonald’s | |||||
| Quaker | |||||
| NHL | Kraft Heinz Company | Heinz Ketchup | 7 | 20.6 | 39.0 |
| PepsiCo | Lay’s | ||||
| McDonald’s | Gatorade | ||||
| Kellogg Company | McDonald’s | ||||
| The Hershey Company | Tim Horton’s | ||||
| Tim Horton’s | Frosted Flakes | ||||
| Mondeleza | Hershey’s Milk | ||||
| Chocolate | |||||
| Maxwell House | |||||
| Little League | PepsiCo | Gatorade | 6 | 35.3 | 44.9 |
| Kraft Heinz Company | Heinz Ketchup | ||||
| Kellogg Company | Kellogg’s Frosted Flakes | ||||
| Lance Snack Foods Inc | ToastChee Crackers | ||||
| Synder’s-Lance | Subway | ||||
| Subway | The Original Bomb Pop | ||||
| MLB | Pepsi | Aquafina | 4 | 18.2 | 42.6 |
| Frito-Lay | Gatorade | ||||
| Aquafina | Cracker Jack | ||||
| Gatorade | |||||
| NCAA | The Coca-Cola Company | Coca-Cola | 4 | 23.5 | 37.6 |
| Buffalo Wild Wingsa | Coke Zero | ||||
| Reese’s | Buffalo Wild Wingsa | ||||
| Nabisco | Reese’s Peanut Butter Cups | ||||
| Ritz | |||||
| Oreo | |||||
| Triscuit | |||||
| Wheat Thins | |||||
| Nutter Buttera | |||||
| PGA | Pepsi | Aquafina | 4 | 12.1 | 18 |
| Gatorade | Brisk | ||||
| Aquafina | Gatorade | ||||
| Lipton Iced Tea | Lipton | ||||
| Brisk | |||||
| NASCAR | The Coca-Cola Company | Coca-Cola | 4 | 10.3 | 31 |
| M&M Candy (Mars Snackfood) | Coke Zero | ||||
| Nabisco/Kraft | Oreo | ||||
| Unilever (Hellman’s Mayonnaise) | Ritz | ||||
| M&M’s Crispy | |||||
| M&M’s Peanut Butter | |||||
| NBA | PepsiCo | Pepsi | 4 | 13.6 | 18 |
| The Coca-Cola Company | Pepsi Max | ||||
| Taco Bell | Mountain Dew | ||||
| Nabisco/Kraft | Mountain Dew Kickstart | ||||
| Gatorade | |||||
| Spritec | |||||
| Taco Bell | |||||
| Handi Snacks | |||||
| FIFA | The Coca-Cola Company | Coca-Cola | 1 | 20.0 | — |
| UFC | — | — | 0 | — | — |
| Total | — | — | 44 | 18.4 | 34.39 |
FIFA, Fédération Internationale de Football Association; MLB, Major League Baseball; NCAA, National Collegiate Athletic Association; —, not applicable.
a
Lower scores (<64) represent less healthy foods. Scores are based on products shown in sponsorship commercials.
b
Complete nutrition information was unavailable for this company, so it was excluded from analyses.
c
PepsiCo replaced Coca-Cola in 2015 as an NBA sponsor. Sprite is associated with Coca-Cola, which is not a sponsor of the NBA. However, Sprite sponsors the NBA Slam Dunk Contest.