TABLE 3.
Nutritional Quality of Beverages Featured in Sports Sponsorship Commercials
| Drink Category | Company | Brand | Sports Organizations That Featured This Beverage | No. Instances This Beverage Was Shown Within the 273 Advertisements |
|---|---|---|---|---|
| Regular soda, full calories | PepsiCo | Pepsi | NFL, MLB, PGA | 30 |
| Regular soda, full calories | Coca-Cola | Coca-Cola | FIFA, NASCAR, NCAA, NFL | 26 |
| Sports drink, full calories | PepsiCo | Gatorade | PGA, MLB, Little League, NHL, NFL | 20 |
| Other, diet drink (soda) | PepsiCo | Pepsi Max | NFL, NBA, MLB | 12 |
| Other, diet drink | Coca-Cola | Coke Zero | NCAA, NASCAR | 10 |
| Other, diet drink (soda) | PepsiCo | Diet Pepsi | NFL, MLB | 9 |
| Regular soda, full calories | PepsiCo | Mountain Dew | NFL, NBA | 8 |
| Plain water | PepsiCo | Aquafina | PGA, MLB, NFL | 7 |
| Fruit drink, full calories | PepsiCo | Mountain Dew Kickstart | NBA | 4 |
| Sports drink, full calories | PepsiCo | Gatorade Recover Protein Shake | NFL, NBA, MLB | 3 |
| Sports drink, full calories | PepsiCo | Gatorade Whey Protein Powder | NFL, NBA, MLB | 3 |
| Regular soda, reduced calories | PepsiCo | Pepsi Next | NFL | 2 |
| Regular soda, full calories | Dr Pepper Snapple Group | Dr Pepper | NFL | 1 |
| Sports drink, no calories | PepsiCo | Propel | PGA | 1 |
| Regular soda, full calories | PepsiCo | Sierra Mist | NFL | 1 |
| Coffee drink, no calories | Kraft Heinz Company | Maxwell House | NHL | 1 |
| Total, n | — | 16 | — | 138 |
FIFA, Fédération Internationale de Football Association; MLB, Major League Baseball; NCAA, National Collegiate Athletic Association; —, not applicable.