TABLE 4.
Twenty-Five Brands or Products With the Worst NPI Scores
| Brand or Product | Sports Organization | NPI Score for Food Productsa |
|---|---|---|
| Gatorade Protein Bars | NBA, PGA | 18.0 |
| Reese’s Peanut Butter Cups | NCAA | 22.0 |
| Snickers | NFL | 22.0 |
| Peanut M&Ms | NFL | 26.0 |
| Oreos | NASCAR | 28.0 |
| Ritz Crackers | NHL | 30.0 |
| Skittles | NFL | 32.0 |
| Handi Snacksb | NHL, NBA | 33.0 |
| Kraft Dinner | NHL | 35.1 |
| Philadelphia Cream Cheese | NHL | 36.0 |
| Hershey’s | NHL | 36.8 |
| Heinz Ketchup | Little League | 38.0 |
| Lance Toast Peanut Butter Crackers | Little League | 38.0 |
| Cracker Jack | MLB | 38.0 |
| Fritos | NFL, MLB | 38.8 |
| Lay’s | NFL, MLB | 39.6 |
| Frosted Flakes cereal | NHL, Little League | 40.0 |
| Ruffles | NFL, MLB | 40.4 |
| Papa John’s Pizza | NFL | 43.1 |
| Doritos | NFL | 45.2 |
| Rold Gold pretzels | NFL, MLB | 47.3 |
| McDonald’s | NFL, NHL | 48.0 |
| Sun Chips | NFL, MLB | 49.2 |
| Tostitos Chips | NFL | 50.8 |
| The Original Bomb Pop | Little League | 62.0 |
MLB, Major League Baseball; NCAA, National Collegiate Athletic Association.
a
Lower scores (<64) represent less healthy foods. Scores are based on products shown in sponsorship commercials.
b
Handi Snacks is a snack food product line sold by Mondelez International, which has a sports sponsorship affiliation with the NHL.