Table 2.

The six main categories of constructs elicited from the mothers.

Construct Categories	Number of Times the Participants Used the Construct
Health and Well-being	41
e.g., Unhealthy/healthy
Hyperactivity
e.g., No effect on behaviour/can affect behaviour
Nutrition
e.g., Less nutrition for children/more nutrition for children;
Contains no protein/contains protein
Satiety/Digestion
e.g., Does not keep him full/keeps him full
Teeth
e.g., Bad for teeth/better for teeth
Sugar—natural and artificial, intrinsic and extrinsic	33
e.g., Contains no sugar/contains sugar;
Natural sugar/artificial sugar;
Dairy	28
e.g., Not milk-based/milk-based;
No calcium/contains calcium
Packaging	25
e.g., Not a plastic bottle/plastic bottle
One time open/resealable
Additives	22
e.g., Close to nature/contains additives
Pure, natural/man-made, artificial	19
e.g., No or few natural ingredients/contains natural ingredients
Preparation	19
e.g., Not ready-made/ready made
Fruit juice, fruit-based, made from real fruit	17
e.g., Fruit-based/not fruit-based
Carbonation	15
e.g., Not-carbonated/carbonated
Flavouring	14
e.g., Natural flavour/artificial flavour
Soft Drink	11
e.g., Not a soft-drink/soft drink
Diet Claims	9
e.g., non diet/diet
Targeted to Children	9
e.g., Not tailored to children/tailored to children
Real/Processed	8
e.g., Not processed/processed
Miscellaneous	8
e.g., Weak brand/strong brand
Plant-based/animal-based
Less tasty/more tasty
Single serve/multiple serves
Water	7
e.g., Little water concentration/essentially water
Caffeine	6
e.g., No caffeine/contains caffeine
Organic	6
e.g., Not organic/organic
Appearance	5
e.g., Clear-opaque
Context	4
e.g., Not a breakfast drink/breakfast drink
Not a night-time drink-night time drink
Convenience/Cost Value	4
e.g., Free, not-bought/must be purchased
Have at home/have to buy
Origin/Environment	3
e.g., Made in Australia/overseas owned
Not environmentally friendly/environmentally friendly
Total	312