Table 4. Association of Any Receptivity to e-Cigarette and Cigarette Ads at Wave 1 With Ever Smoking at Wave 2 Among Never Tobacco Users Aged 12 to 21 Years in the Population Assessment of Tobacco and Health Studya.
| Any Receptivity at Wave 1 | % (SE) | AOR (95% CL) | |
|---|---|---|---|
| Population | Wave 2 Ever Cigarette Users | ||
| No receptivity to any product | 48.2 (0.7) | 2.6 (0.3) | 1 [Reference] |
| Receptive to cigarette ads, not e-cigarette ads | 11.4 (0.4) | 5.9 (0.9) | 1.89 (1.30-2.75) |
| Receptive to e-cigarette ads, not cigarette ads | 17.8 (0.5) | 4.9 (0.8) | 1.60 (1.08-2.38) |
| Receptive to both cigarette and e-cigarette ads | 17.2 (0.5) | 6.5 (0.8) | 1.98 (1.34-2.92) |
| Other receptivity, not including cigarettes or e-cigarettesb | 5.4 (0.3) | 4.5 (1.1) | 1.45 (0.84-2.51) |
Abbreviations: AOR, adjusted odds ratio; CL, confidence limit.
a
Adjusted for sex, race/ethnicity, age, exposure to use in household and social settings. Percentages, ORs, and 95% CLs are weighted estimates.
b
Other products include smokeless tobacco and cigars.