Table 2.
The most heavily used health claims on dedicated children's channels in 2010, change from 2008 health claim use across all channels in 2010.
| Health Claims (Dedicated Children’s Channels) | 2010 (%) | % Change v 2008 (+/−) | 2010 All Channels (%) |
|---|---|---|---|
| Contains essential nutrients e.g., calcium, vitamins, antioxidants | 39.7 | +29 | 33.4 |
| Part of your five a day | 28.9 | +4.9 | 10.3 |
| Organic | 10.4 | +8.8 | 5.0 |
| Wholegrain | 8.3 | −11.8 | 7.8 |
| Low fat | 4.7 | +2.8 | 9.8 |
| No added sugar | 3.7 | −0.5 | 2.1 |
| Contains only natural ingredients | 3.1 | −12.2 | 15.9 |
| Contains fibre | 0.6 | +0.6 | 1.3 |
| Is low calorie/light | 0.6 | −5.1 | 5.1 |