Table A2.

Primary persuasive appeals coding system [23].

Primary Persuasive Appeal
1 Quantity
2 Convenience
3 Taste
4 Health/Nutrition *
5 Energy
6 Price
7 Unique/New
8 Fun
9 General Superiority
10 Peer Status/Sex Appeal
11 Premium or Contest
12 Weight Loss/Diet *
13 Offers Choices/Options
14 Enjoyment/Satisfaction
15 Product Introduction
16 Corporate Information
17 Other

* = health-related primary persuasive appeal.