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. 2018 Mar 21;6(1):192–209. doi: 10.9745/GHSP-D-17-00087

TABLE 4.

Estimated Reach of BCC Activities in Bihar and Jharkhand, India, February 2016 to March 2017

BCC Activities No. of Activities No. of Contacts Madea
Group communication sessions 24,572 982,880
VL film screenings 3,090 185,400
Interaction with frontline health workers through FAQ booklet and with KI using leaflet 64,484 64,484
IPC sessions through flip-book 74,452 595,616
Posters (on treatment, IRS, PKDL) 91,228 456,140
Wall stickers (on treatment and PKDL) 215,697 1,078,485
TOTAL 3,363,005

Abbreviations: BCC, behavior change communication; FAQ, frequently asked questions; IPC, interpersonal communication; IRS, indoor residual spraying; PKDL, post-kala-azar dermal leishmaniasis; VL, visceral leishmaniasis.

a

These do not necessarily represent unique contacts because there may have been overlap in the people exposed to different BCC activities.