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. Author manuscript; available in PMC: 2018 Oct 1.
Published in final edited form as: Health Mark Q. 2017 Oct-Dec;34(4):268–283. doi: 10.1080/07359683.2017.1375240

Table 2.

Recruitment Strategy Frequency

Recruitment Strategy Global Frequency U.S. Frequency
Clinical Setting
Provider recommendation 41% 55%
Flyers/brochures in clinic setting 27% 55%
Direct contact with potential participants (letters, phone calls, etc.) 18% 36%
Medical records used to identify participants 10% 18%
Community Setting
Local media 36% 55%
Partnered with trusted professionals in the community 26% 55%
Flyers/posters/brochures in community setting 25% 55%
Advertised in patient organizations (listserv, database, magazine, etc.) 21% 27%
Newsletters 18% 36%
Promotion booths 18% 27%
Word-of-mouth 13% 27%
Presentations 10% 27%
Direct phone calls 5% 0%
Recruitment events 5% 18%
Internet advertisement 3% 1%