Table 2.
Correlations among total Mobile App Rating Scale (MARS) score, four MARS dimension scores, price, rating, and number of features.
| Characteristics | MARS | Price | Average rating | Number of features | |||||
|
|
|
Total | Engagement | Feature | Aesthetics | Information |
|
|
|
| MARS |
|
|
|
|
|
|
|
|
|
|
|
Total | 1.00 |
|
|
|
|
|
|
|
|
|
Engagement | .87a | 1.00 |
|
|
|
|
|
|
|
|
Feature | .72a | .49b | 1.00 |
|
|
|
|
|
|
|
Aesthetics | .88a | .91a | .64a | 1.00 |
|
|
|
|
|
|
Information | .43b | .30 | −.08 | .12 | 1.00 |
|
|
|
| Price | −.37 | −.49b | −.47b | −.55a | .35 | 1.00 |
|
|
|
| Rating | .61a | .49b | .39 | .41b | .43b | −.26 | 1.00 |
|
|
| Number of features | .47b | .70a | .06 | .56a | .16 | −.43b | .42b | 1.00 | |
aP<.01.
bP<.05.