Table 4.
Product Evaluation: Preference for Cigarettes Versus Snus at Week 6 (N = 443)
| Product evaluation items | Experimenters % (N = 180) | Persistent users % (N = 263) | Total % | Group differences p | Odds ratio1 |
|---|---|---|---|---|---|
| Gave you more relief from withdrawal | .011 | ||||
| Cigarettes | 71.4 | 57.5 | 63.1 | ||
| Equal | 25.1 | 32.8 | 29.7 | .08 | 1.47 |
| Snus | 3.4 | 9.7 | 7.1 | .013 | 3.27 |
| Helped reduce your cravings to smoke | >.001 | ||||
| Cigarettes | 63.4 | 43.8 | 51.7 | ||
| Equal | 25.1 | 31.8 | 29.1 | .014 | 1.77 |
| Snus | 11.4 | 24.4 | 19.2 | >.001 | 2.91 |
| Easier to use | >.001 | ||||
| Cigarettes | 61.7 | 31.3 | 43.5 | ||
| Equal | 16.0 | 28.6 | 23.5 | >.001 | 3.41 |
| Snus | 22.3 | 40.2 | 32.9 | >.001 | 3.41 |
| More satisfying | >.001 | ||||
| Cigarettes | 95.4 | 80.3 | 86.4 | ||
| Equal | 3.4 | 13.9 | 9.7 | .001 | 4.65 |
| Snus | 1.1 | 5.8 | 3.9 | .014 | 6.45 |
| Liked best | >.001 | ||||
| Cigarettes | 95.4 | 78.0 | 85.0 | ||
| Equal | 2.9 | 13.5 | 9.2 | >.001 | 5.59 |
| Snus | 1.7 | 8.5 | 5.8 | .004 | 6.21 |
HSI = Heaviness of Smoking Index; SLT = Smokeless tobacco. Bold p-values indicate significant group differences.
1Odds ratios from logistic regressions analyzing the proportion of experimenters versus persistent users who selected “equal” or “snus” for each individual item (eg, The odds of being a persistent user and reporting that snus provides equal relief from withdrawal as cigarettes were 1.47 greater than for experimenters). Those who reported never trying the snus that was sent to them or decline to have snus sent (n = 100) did not answer items used for these analyses. All analyses control for gender, past SLT use, and HSI.