Table 4.

Standardized β coefficients (from final models after all variables entered) showing relationship between predictors and the difference between heart disease and breast cancer perceptions (breast cancer scores subtracted from heart disease scores)

Disease perception variables	Demographics			HD risk factors	Health behaviors				Media	R2 adjusted
	Age	Education	Income		Smoking status	Fruit and vegetable	Work PA	LTPA
Media	−0.01	−0.06	0.04	0.01	0.01	−0.04	0.03	0.02	—	0.003
Susceptibility	0.11**	−0.04	−0.01	0.24**	0.05	−0.10**	−0.002	−0.05	−0.03	0.113
Seriousness	0.01	−0.006	0.03	0.08*	0.01	0.01	0.03	−0.01	0.01	0.002
Fear	−0.01	−0.04	−0.04	0.08*	0.02	−0.01	−0.01	−0.001	0.06	0.01
Preventability	−0.04	0.01	0.06	−0.02	−0.01	−0.03	−0.02	0.01	0.004	0.001
Controllability	−0.02	−0.02	0.07	−0.01	−0.001	−0.01	−0.06	0.01	−0.02	0.003
Family history	−0.003	−0.04	−0.01	0.02	0.02	−0.02	0.04	−0.05	0.08*	0.009

HD, heart disease; PA, physical activity.

*P < 0.007.

**P < 0.001.