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. 2015 Jul 17;18(5):524–530. doi: 10.1093/ntr/ntv154

Figure 1.

Figure 1.

Comparison between averaged hypothetical purchase task, real, and potentially real consumption data (±95% confidence interval) and best-fit regression lines. Statistical tests showed that the participant’s behavior was not different between the real and potential real conditions, but elasticity was lower in the hypothetical purchase task compared to both of these.