Table 1.
Main shirt logo sponsorship deals (2008–2017) in English Premier League
| 2007/2008 sponsor (team) | Industry | 2011/2012 sponsor (team) | Industry | 2016/2017 sponsor (team) | Industry | |
|---|---|---|---|---|---|---|
| 1 | AIG (Manchester Utd) | Insurance | Etihad Airways (Manchester City) | Travel | Yokohama Tyres (Chelsea) | Automotive |
| 2 | Samsung (Chelsea) | Electronics | Aon (Manchester Utd) | Insurance | AIA (Tottenham Hot.) | Insurance |
| 3 | Fly Emirates (Arsenal) | Travel | Fly Emirates (Arsenal) | Travel | Etihad Airways (Manchester City) | Travel |
| 4 | Carlsberg (Liverpool) | Alcohol | Aurama (Tottenham Hot.) | Technology | Stan. Chartered (Liverpool) | Banking |
| 5 | Chang Beer (Everton) | Alcohol | Virgin Money (Newcastle Utd) | Investment | Fly Emirates (Arsenal) | Travel |
| 6 | 32Red (Aston Villa) | Gambling | Samsung (Chelsea) | Electronics | Chevrolet (Manchester Utd) | Automotive |
| 7 | Bet24 (Blackburn Rov.) | Gambling | Chang Beer (Everton) | Alcohol | Chang Beer (Everton) | Alcohol |
| 8 | Oki (Portsmouth) | Electronics | Standard Charter (Liverpool) | Banking | Virgin Media (Southampton) | Telecom |
| 9 | Thomas Cook (Manchester City) | Travel | FXPro (Fulham) | Trading | Mansion (Bournemouth) | Gambling |
| 10 | XL Holidays (West Ham Utd) | Travel | Bodog (West Bromwich) | Gambling | Uk-k8 (West Bromwich) | Gambling |
| 11 | Mansion (Tottenham Hot.) | Gambling | 32Red (Swansea City) | Gambling | Betway (West Ham Utd) | Gambling |
| 12 | Northern Rock (Newcastle Utd) | Building Society | Aviva (Norwich) | Insurance | King Power (Leicester City) | Travel retail |
| 13 | Garmin (Middlesbrough) | Technology | Tombola (Sunderland) | Gambling | Bet365 (Stoke City) | Gambling |
| 14 | JJB Sports (Wigan Athletic) | Sportswear | Britannia (Stoke City) | Building Society | Mansion (Crystal Palace) | Gambling |
| 15 | Boylesports (Sunderland) | Gambling | JJB Sports (Wigan Athletic) | Sportswear | BetEast (Swansea City) | Gambling |
| 16 | Reebok (Bolton Wan.) | Sportswear | Genting Casinos (Aston Villa) | Gambling | Dafabet (Burnley) | Gambling |
| 17 | LG (Fulham) | Electronics | Malaysia Airlines (Queens Park) | Travel | 138.com (Watford) | Gambling |
| 18 | Kyocera (Reading) | Electronics | 188Bet (Bolton) | Gambling | SportPesa (Hull City) | Gambling |
| 19 | F&C Investments (Birmingham Cy.) | Investment | Prince’s Trust (Blackburn Rov.) | Charity | Ramsdens (Middlesbrough) | Money loan |
| 20 | The Derbyshire (Derby Co.) | Travel | SportingBet (Wolverthampton) | Gambling | Dafabet (Sunderland) | Gambling |
Teams ranked by final table positions. In bold, gambling operators. In italics, other money businesses