Table 1.
Composition of Clusters by Social Media Use Characteristics
Cluster Label | Whole Sample N (%) |
Timea,b | Frequencya,c | Multiple Platform Usea,d | PSMUa,e | SMIa,f |
---|---|---|---|---|---|---|
Cluster 1: Unplugged |
326 (18.8) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Cluster 2: Concentrated Dabblers |
340 (19.7) | 67.7 | 52.4 | 0.0 | 0.0 | 56.8 |
Cluster 3: Diffuse Dabblers |
549 (31.7) | 34.2 | 44.4 | 100.0 | 0.0 | 38.4 |
Cluster 4: Connected |
274 (15.8) | 100.0 | 100.0 | 100.0 | 0.0 | 100.0 |
Cluster 5: Wired |
241 (13.9) | 78.8 | 73.9 | 68.9 | 100.0 | 61.4 |
Note
Percent of individuals classified as “high” as opposed to low
Minutes per day, non-work-related, spent on social media
Number of social media site checks per week
Number of social media platforms used
Problematic social media use scale
Social media intensity scale