Table 2.
Post characteristics across 10 Facebook pages serving Vancouver’s gay communities, 2010-2016. IQR: interquartile range.
| Post characteristics | Facebook posts | ||
| Post type, n (%) |
|
||
|
|
Status | 1805 (12.83) | |
|
|
Photo | 3280 (23.31) | |
|
|
Video | 481 (3.42) | |
|
|
Link | 7666 (54.48) | |
|
|
Event | 839 (5.96) | |
| Health message, n (%) |
|
||
|
|
Pre-exposure prophylaxis | 119 (0.80) | |
|
|
Stigma | 305 (2.20) | |
|
|
Mental health | 180 (1.30) | |
|
|
Treatment | 215 (1.50) | |
|
|
Testing | 403 (2.90) | |
|
|
Research | 380 (2.70) | |
|
|
Condoms | 241 (1.70) | |
|
|
Dating | 253 (1.80) | |
| Time of week, n (%) |
|
||
|
|
Weekday (Monday-Friday) | 12,368 (87.90) | |
|
|
Weekend (Saturday and Sunday) | 1703 (12.10) | |
| Time of day, n (%) |
|
||
|
|
Before work (1:00 am-7:59 am) | 241 (1.71) | |
|
|
During work (8:00 am-4:59 pm) | 10,734 (76.28) | |
|
|
After work (5:00 pm-12:59 am) | 3096 (22.00) | |
| Post feature |
|
||
|
|
Sentiment, median (IQRa) | 0.09 (0.00-0.27) | |
|
|
Questions, n (%) | 2824 (20.10) | |
|
|
Direct invitations to participate, n (%) | 2326 (16.50) | |