Table 1.

Descriptive Statistics for Purchasing/Smoking by Exposure

DV →			Any Purchase	Impulse Purchase	Smoking
Item ↓	Response	n	% Yes	% Yes	Mean (SD)
No. of Advertisements Seen
	0	1517	19.12	7.98	2.15 (1.50)
	1	254	44.88	18.11	2.48 (1.41)
	2	225	52.44	23.56	2.91 (1.22)
	3	132	59.85	25.00	3.06 (1.20)
	4+	154	61.04	27.92	3.29 (1.20)
Menthol
	Y	667	59.37	26.54	2.88 (1.34)
	N	1615	18.51	7.37	2.18 (1.49)

Table 1 Note. Any Purchase was a yes/no variable (there were 695 “yes” responses). Impulse Purchase was a yes/no variable (there were 296 “yes” responses). Smoking was assessed on a 0–4 scale (see text). Menthol was coded as yes/no (see methods and supplemental materials). Sample size (n) for the “no” response for Impulse Purchase = 1614.