Table 1. Summary statistics of dependent and independent variables.

	Facebook City Mean	Facebook City Std. Dev.	Twitter City Mean	Twitter City Std. Dev.
Pos. Rate	41	4.39	34.93	2.72
Neg. Rate	21.4	3.25	18.54	2.43
Max. Temperature	20.38	10.79	21.24	10.83
Diurnal Temp. Range	11.45	4.31	11.34	4.16
Precipitation	0.25	0.78	0.26	0.82
Cloud Cover	36.5	27.41	40.09	27.09
Humidity	68.23	18.52	67.64	18