Table 2.
Purchases of sugar (g) per person and day in 2013 and share (%) of non-zero observations across the food groups
| Food group | Average sugar content* | All households | Low income | Middle income | High income |
| g (SD) | Total sugar purchased per day per person (g)† | ||||
| SSB | |||||
| High-sugar soft drinks | 10.4 (1.7) | 6.3 | 7.6 | 6.8 | 4.5 |
| Medium-sugar soft drinks | 6.5 (0.8) | 0.6 | 0.7 | 0.6 | 0.4 |
| Low-sugar soft drinks | 1.0 (1.4) | 1.1 | 1.2 | 1.2 | 0.9 |
| Other soft drinks (including milk based) | 7.5 (4.7) | 3.9 | 3.8 | 4.2 | 4.0 |
| Alcohol | 1.4 (1.9) | 2.0 | 2.2 | 2.3 | 1.6 |
| Sweet snacks | |||||
| Biscuits and cookies (including cereal fruit bars) | 29.8 (10.5) | 7.1 | 8.8 | 7.3 | 4.6 |
| Chocolate and confectionery | 48.7 (11.9) | 7.7 | 9.9 | 7.7 | 5.2 |
| Cake-type snacks | 19.9 (11.4) | 2.3 | 2.8 | 2.2 | 1.5 |
| Savoury snacks | 5.2 (8.1) | 0.6 | 0.7 | 0.6 | 0.5 |
| Fresh and frozen unprocessed meat, fish | 1.0 (1.8) | 0.5 | 0.6 | 0.6 | 0.4 |
| Dairy and eggs | 4.2 (5.0) | 15.7 | 19.6 | 15.9 | 11.4 |
| Fruit and vegetables | 6.2 (7.3) | 17.6 | 20.7 | 17.9 | 14.2 |
| Rest food and drink | 13.2 (19.2) | 57.8 | 74.2 | 57.4 | 39.4 |
| Total | 123.2 | 152.8 | 124.6 | 88.5 | |
| Food group | % of households that purchased products across the 4-week periods (non-zero observations) | ||||
| SSB | |||||
| High-sugar soft drinks | 49 | 45 | 51 | 48 | |
| Medium-sugar soft drinks | 13 | 13 | 14 | 14 | |
| Low-sugar soft drinks | 69 | 64 | 72 | 72 | |
| Other soft drinks (including milk based) | 55 | 47 | 58 | 65 | |
| Alcohol | 51 | 43 | 54 | 59 | |
| Sweet snacks | |||||
| Biscuits and cookies (including cereal fruit bars) | 77 | 76 | 78 | 74 | |
| Chocolate and confectionery | 69 | 69 | 70 | 67 | |
| Cake-type snacks | 37 | 37 | 38 | 35 | |
| Savoury snacks | 80 | 75 | 82 | 82 | |
| Fresh and frozen unprocessed meat, fish | 91 | 89 | 92 | 92 | |
| Dairy and eggs | 99 | 99 | 99 | 99 | |
| Fruit and vegetables | 97 | 96 | 98 | 98 | |
| Rest food and drink | 99 | 99 | 99 | 99 | |
High-sugar soft drinks: >8 g of sugar/100 mL; low-sugar soft drinks: <5 g of sugar/100 mL; medium-sugar soft drinks: 5–8 g of sugar/100 mL; other soft drinks: water, fruit juice with no added sugars and milk-based drinks.
*Average sugar content per 100 g/100 mL or item/unit (cake-type snacks and chocolate and confectionery) as reported in data.
†Sugar purchases per person across the food groups are based on full dataset of 2013 only (n=32 620), aggregated first to total GB using weights provided by Kantar Worldpanel and divided by number of persons (total GB and by income groups) and days in a year. Total GB population figures are based on Kantar Worldpanel estimates of the number of households in income brackets, taking into account the share of households of different sizes (one, two, three or four members and for households that had five or more members we used an average size of five). Total Great Britain population estimate (2013): ~59.5 million, from which 27% are in households with annual income <£20 000 (low income), 40% are in households with income £20 000–£49 000 (middle income) and 17% are in households with income >£50 000 (high income). Households for which income is unknown or unanswered are excluded (14%).
SSB, sugar-sweetened beverages.