TABLE 2.
Active and Passive Recruitment Enrollment Efficiencies by Strategy and Venue
| Type/strategy/venue | Evaluated | Eligible | Enrolled | EE |
|---|---|---|---|---|
| Active | ||||
| Formal Presentations | ||||
| Church | 13 | 7 | 5 | 38.4 |
| Community center | 4 | 3 | 3 | 75.0 |
| Total | 17 | 10 | 8 | 47.0 |
| Direct Intercepts | ||||
| Barbershop | 2 | 2 | 2 | 100.0 |
| Canvasing | 7 | 2 | 2 | 28.5 |
| Community center | 25 | 23 | 19 | 76.0 |
| DMV | 10 | 7 | 3 | 30.0 |
| Laundromat | 1 | 1 | 1 | 100.0 |
| Libraries | 75 | 57 | 45 | 60.0 |
| Store | 4 | 3 | 1 | 25.0 |
| Total | 124 | 95 | 73 | 58.8 |
| Health fairs | ||||
| Church | 38 | 23 | 13 | 34.2 |
| City/state building | 13 | 7 | 6 | 46.1 |
| Civic organizations | 18 | 8 | 8 | 44.4 |
| Community Center | 10 | 10 | 6 | 60.0 |
| Corporations | 3 | 3 | 3 | 100.0 |
| University/hospital | 39 | 34 | 29 | 74.3 |
| Total | 121 | 85 | 65 | 54.1 |
| Active (grand total) | 262 | 190 | 146 | 55.7 |
| Passive | ||||
| Flyers | 41 | 25 | 20 | 48.7 |
| Radio and TV spotlights | 5 | 3 | 3 | 60.0 |
| Direct mail | 59 | 39 | 34 | 57.6 |
| Digital ads | ||||
| Internet ad (e.g., Craigslist) | 11 | 9 | 8 | 72.7 |
| List serve | 1 | 1 | 1 | 100.0 |
| Social media (e.g., Facebook) | 1 | 0 | 0 | 0 |
| I-ACT study website | 0 | 0 | 0 | 0 |
| Total | 13 | 10 | 9 | 69.0 |
| Print articles and ads | ||||
| Newspaper | 100 | 68 | 62 | 62.0 |
| Cultural magazines | 4 | 1 | 1 | 25.0 |
| Total | 104 | 69 | 63 | 60.5 |
| Passive (grand total) | 222 | 146 | 129 | 58.1 |
Note. N = . DMV = Department of Motor Vehicles; EE = enrollment efficiency (participants enrolled/ participants evaluated * 100); I-ACT = Increasing Access to Colorectal Cancer Testing for Blacks.