TABLE 3.

Recruitment Technique Lessons Learned

Technique/strategies	Advantage	Disadvantage
Active
Community presentation	Ease: identifying intended population Inexpensive Personal contact Potentially large audience	Low response yield Labor intensive Requires: build, maintain relationships Broad reach, high potential ineligible
Door-to-door, direct intercepts	Potentially highly representative sample	Labor intensive Low response yield Limited to local areas Broad reach, high potential ineligible
Passive
Print (newspaper, radio ads)	Broad reach Intended demographic segment Potentially cost effective	Costly Extremely low yield Greater market segmentation
Direct mail	Geographic scope Broad reach Personalization of letters	Labor intensive Costly Name lists are proprietary, unknown Recipient privacy concerns
Flyers	Inexpensive Less labor-intensive	Low response when used alone
Digital media	Inexpensive Little labor Broad reach	Appeals to younger demographic Low response yield Nonrepresentative
Snowball
Enrolled participants recruit	Identify: multiple-eligibility Cultural competence Trust among potential participants	Risk: disclose personal information Disclosure: eligibility criteria