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(A) Liking and (B) intent to try were greatest for control images of fruits and sweets as compared with advertisements for fruit/sweet flavor e-cigarettes, tobacco flavor e-cigarettes, menthol and regular cigarettes (all p<.001). Note: Ratings were also greater for advertisements for fruit/sweet versus tobacco flavor e-cigarettes (p<.001) but did not differ between advertisements for menthol versus regular cigarettes (p=.34). Error bars indicate standard error of the mean.
