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. Author manuscript; available in PMC: 2019 May 1.
Published in final edited form as: Psychol Addict Behav. 2018 May;32(3):338–349. doi: 10.1037/adb0000360

Figure 1.

Figure 1

Total alcohol consumption (a–c) and percentage of liquid consumed that was alcohol (d) as a function of explicit identity, excite IAT scores, or explicit excite scores and video condition. Explicit identity = no (absolutely no drinking identity) or yes (anything other than strong disagreement with all items). Higher excite IAT scores = stronger alcohol excite associations as assessed by the Implicit Association Test. Higher explicit excite scores = stronger enhancement drinking motives.