Table 2.
Key Baseline and Outcome Variables as a Function of (Collapsed) Video Clip Condition.
| Variables | Sad Clip (N = 50) | Happy/Neutral Clip (N =99) | ||
|---|---|---|---|---|
| M | SD | M | SD | |
| Gender | 23 F/27 M | 47 F/52 M | ||
| Weekly Consumption | 12.80 | 9.49 | 10.59 | 7.44 |
| Identity IAT | .18 | .38 | .17 | .38 |
| Approach IAT | −0.02 | .48 | −0.15 | .42 |
| Excite IAT | 0.02 | .51 | .02 | .39 |
| Explicit Identity | 0.70 | .46 | 0.64 | .48 |
| Explicit Approach | 5.89 | 1.67 | 5.71 | 1.69 |
| Explicit Excite | 15.74 | 4.77 | 15.52 | 4.26 |
| Beer consumption (mLs) | 156.96 | 117.78 | 174.36 | 135.95 |
| Beer consumption (% of total) | 53.20% | 14.73% | 55.11% | 14.25% |
Note. Collapsed video condition = exposure to sad (Schindler’s List) or happy/neutral (Muppets or Denali) video clip. Weekly consumption equals total typical weekly alcohol consumption in U.S. standard drinks as reported on the Daily Drinking Questionnaire. IAT = score on the Implicit Association Test; higher scores = stronger associations with alcohol and the construct in the IAT’s name (i.e., identity, approach, or excite). Explicit measures = score on explicit measure counterpart (identity = drinking identity [alcohol self-concept scale], approach, = alcohol approach inclinations [inclined/indulgent subscale of Alcohol Approach Avoidance Questionnaire]; excite = drinking enhancement motives [drinking motives questionnaire]). Variables do not differ significantly as a function of video condition (all ps > .05).