Table 5.

Results Testing Video Condition as a Moderator of Implicit and Explicit Alcohol Excite on Alcohol Consumption

Alcohol consumed (ml)	B=ln eB	SE(B)	z	p	eB	LL95%	UL95%
Intercept	5.058	0.056	91.13	< .001	157.23	141.03	175.30
Weekly Consumption	0.013	0.008	1.69	.09	1.01	1.00	1.03
Gender	−0.450	0.115	−3.92	< .001	0.64	0.51	0.80
Video Condition	−0.170	0.118	−1.45	.15	0.84	0.67	1.06
Excite IAT	−0.042	0.138	−0.30	.76	0.96	0.73	1.26
Explicit Excite	0.004	0.013	0.33	.74	1.00	0.98	1.03
Video × Excite IAT	−0.706	0.267	−2.64	.01	0.49	0.29	0.83
Video × Explicit Excite	0.074	0.028	2.64	.01	1.08	1.02	1.14
alpha (dispersion parameter)	0.435	0.058				0.34	0.57
Alcohol Percent of Total	B	SE(B)	t	p	β	UL95%	UL95%
Intercept	0.557	0.018	31.41	< .001	–	–	–
Weekly Consumption	0.003	0.001	2.12	.04	0.18	0.01	0.35
Gender	−0.014	0.024	−0.57	.57	−0.05	−0.21	0.12
Video Condition	−0.023	0.024	−0.95	.34	−0.09	−0.24	0.07
Excite IAT	0.102	0.036	2.84	.01	0.17	0.01	0.33
Explicit Excite	−0.002	0.003	−0.51	.61	0.05	−0.12	0.21
Video × Excite IAT	−0.138	0.054	−2.56	.01	−0.20	−0.35	−0.05
Video × Explicit Excite	0.010	0.005	1.79	.08	0.14	−0.02	0.30

Note. Bolded rows indicated significant effects; alpha = .034. B = unstandardized parameter estimate, log-linked for truncated negative binomial regression of alcohol consumed (ml); SE = standard error of the parameter estimate; e^B = exponentiated coefficient also known as the Incident Rate Ratio; LL95% and UL95% = lower and upper limits of 95% confidence intervals. Weekly consumption equals total typical weekly alcohol consumption in US standard drinks as reported on the Daily Drinking Questionnaire. Gender was coded 0 = male, 1 = female. Video condition = exposure to either happy/neutral (Muppets or Denali) or sad (Schindler’s List) video clip. Predictors were mean centered prior to creation of product terms.