Table 3.

Sharing, recognizing, and recruiting theme categories and example post excerpts.

Theme purpose and category		Count	Example post excerpt
Sharing
	Health information	31	How much fiber is on your plate? You need 25-35 g/day. Rethink your #salad
	Patient success and feel good stories	11	Amazing story about a 3-year old who beat the odds following a failed kidney transplant.
	Health career information	2	What is a Child Life specialist? Learn more: link
Recognizing
	Employees	28	YNHH’s Friedlaender earns top leadership honor from American Academy of#Orthopaedic #Surgeons. http://ow.ly/uAGHV
	Special days	14	Everyone loves to get a thank you note, including your doctor. You can express your gratitude by sending your doctor at Rush a thank you eCard and making a gift in his or her honor in celebration of National Doctor’s Day, which is Sunday, March 30.
Recruiting
	Volunteers	2	National Jewish Health is currently seeking volunteers who are looking for a challenging opportunity to use their retail and/or professional skills in Nan and Dollie’s Gift Shop.
	Employees	1	Do you want to become a part of Mount Sinai and help transform the #healthcare landscape? Register for our #Research #OpenHouse in May