Table 4.
Most frequently used themes by each hospital.
| Hospitala | Total number of posts analyzed in phase 2 | Theme and n (%) of posts containing the theme | ||
| First most frequent | Second most frequent | Third most frequent | ||
| Mount Sinai Medical Center | 38b | Sharing health information, 9 (24) | Recognizing employees, 9 (24) | Announcing or reporting event-health information, 6 (16) |
| Barnes-Jewish Hospital Washington University | 68 | Sharing health information, 22 (32) | Recognizing special days, 19 (28) | Sharing patient success stories, 16 (24) |
| New York-Presbyterian University Hospital of Columbia and Cornell | 55 | Announcing or reporting events-health information, 10 (18) | Recognizing special days, 9 (16) | Sharing patient success stories, 7 (13) |
| Rush University Medical Center | 10b | Recognizing special days, 5 (50) | Sharing health information, 4 (40) | Recognizing employees, 3 (30) |
| University of Pittsburgh Medical Center | 111 | Sharing health information, 52 (46.9) | Recognizing special days, 20 (18.0) | Announcing or reporting organ donation and recognizing employees, 9 (8.1) |
| Stanford Hospital and Clinics | 35 | Sharing health information, 12 (34) | Recognizing special days, 10 (29) | Sharing patient success stories, 3 (9) |
| Brigham and Women’s Hospital | 92 | Sharing health information, 38 (41) | Announcing or reporting events-charity, 11 (12) | Announcing or reporting research activities, 11 (12) |
| National Jewish Health, Denver-University of Colorado Hospital | 54b | Sharing health information, 22 (41) | Announcing or reporting research activities, 9 (17) | Recognizing employees, 4 (7) |
| Shepherd Center | 84 | Sharing patient success stories, 23 (27) | Sharing health information, 17 (20) | Announcing or reporting event-charity, 14 (17) |
| Cedars-Sinai Medical Center | 68 | Sharing health information, 37 (54) | Announcing or reporting research activities, 8 (12) | Announcing or reporting events-health information, 7 (10) |
| Yale-New Haven Hospital | 27b | Sharing health information, 10 (37) | Recognizing special days, 6 (22) | Recognizing employees, 5 (19) |
| Northwestern Memorial Hospital | 139 | Sharing health information, 42 (30.2) | Recognizing special days, 21 (15.1) | Sharing patient success stories, 17 (12.2) |
| Thomas Jefferson University Hospital | 175 | Sharing health information, 68 (51.1) | Recognizing employees, 38 (21.7) | Recognizing special days, 26 (14.9) |
| Massachusetts General Hospital | 12b | Sharing health information, 6 (50) | Announcing or reporting events-charity, 2 (17) | Recognizing special days, 1 (8) |
| NYU Langone Medical Center | 68 | Sharing health information, 21 (30) | Recognizing employees, 11 (16) | Announcing or reporting research activities, 11 (16) |
| Florida Hospital | 70 | Sharing health information, 24 (34) | Announcing or reporting events-health information, 18 (26) | Recognizing special days, 11 (16) |
| Magee-Women’s Hospital of UPMC | 78 | Sharing health information, 34 (44) | Recognizing special days, 22 (28) | Recognizing employees, 15 (19) |
aThe hospitals are ordered in the table based on the number of their followers (ie, page likes) on Facebook.
bThe numbers are associated with the posts made only in May 2014 because the March and April posts of those hospitals were analyzed during the first phase of the study.