Table 2.

FoodMATS Operational Definitions of Exposure and Power of Marketing

Exposure	Frequency	Number of food or beverage marketing occasions. A marketing occasion was defined as any commercial advertising, promotion, or messaging of food or beverage products, brands, retailers (i.e. restaurant) that is intended to increase the “recognition, appeal and/or consumption” of such products/ brands [26] (p.9). Excludes product packaging.
	Repetition	Number of products, brands, retailers that are recorded three or more times per facility during the observational audit.
Power	Content	Healthfulness of product, brand, or retailer that is promoted. Classified by ordered categories for products/brands, and retailers.
		Product/Brands: “Most Healthy” = unprocessed food/beverages with no added fat, sugar or salt; “Less Healthy” = some added fat, sugar, or salt; “Least Healthy” = processed energy-dense, nutrient-poor items with high levels of fat, sugar, or salt.	Retailers: “Most Healthy” = grocery stores, farmers’ markets, salad bars, sandwich outlets, smoothie outlets; “Less Healthy” = sit-down restaurants, cafeterias, coffee outlets, prepared grocery stores, supplement stores; “Least Healthy” = pizza, burger, taco, fried chicken, Asian, and ice cream outlets, pubs/lounges/alcohol stores.
	Design	Use of child-targeted techniques and/or inclusion of sports-related theme in promotion.a Recorded as present or absent. Child-targeting techniques were those that had evidence of animated or fictional characters, taste appeals, humour, action-adventure, fantasy, fun (shapes, colours), competitions, give-aways, [2] cartoonish font [22], or that used a child actorb to advertise a food or beverage product/brand that would appeal to children. Sports-related techniques were those that had any reference to physical activity, exercise, sport, game, recreation, performance or competitionc.
	Execution	Physical size of the promotion.a Recorded as ordered categories, using different size requirements for outdoor and indoor marketing occasions.
		Outdoor [19]: Small < 1 letter sheet piece of paper (8.5 X 11 in); Medium 1–10 letter size sheets of paper together; Large > 10 pieces of letter size sheets of paper together	Indoor [16]: Small < 1 letter sheet piece of paper (8.5 X 11″); Medium 1–3 letter size sheets of paper together; Large > 3 letter size sheets of paper together

^a Excluded for some pricing and place marketing occasions

^b added post pilot after this technique was identified

^ca design feature relevant to sport settings