Table 2.

Thematic Analysis for Overall Program Qualitative Feedback.

Program	Item/Theme	n	Example Response
Tailored individual consultations
	What did you like most about the service?	19
	Authority	3	“The doctor knew his stuff”
	Content	6	“Information was relevant”
	Delivery	2	“Healthy people advising”
	Other	1	“Everything!”
	Tailoring	6	“Personalized, helpful, informative”
	Self-awareness	1	“Cam was able to identify possible health risks in my life I wasn’t aware of that I have been wanting to change”
	What did you like least about the service?	5
	Content	1	“Green tea, hate the stuff!”
	Self-awareness	4	“Having to look at how I have let myself down”
	Do you have any suggestions to improve the service?	6
	Content	1	“Worthwhile information for an aging workforce”
	Delivery	5	“Please provide regularly”
Semi-tailored SMS health messages program
	What did you like most about the service?	96
	Authority	2	“Factual”
	Content	58	“Thought provoking topics”
	Delivery	16	“I liked the regular health reminder”
	Other	4	“It was a discussion point with work colleagues”
	Self-awareness	13	“Simple reminders to stop and think about my own health”
	Tailoring	2	“The messages reinforced that I am making good decisions”
	What did you like least about the service?	27
	Content	7	“The advice was very general and ‘common sense’. I didn’t benefit from the information given”
	Delivery	6	“Our irregular starting times meant that I was getting SMS messages while sleeping”
	Other	6	“It probably works for some, but not for me”
	Self-awareness	1	“I need to make more of a commitment”
	Tailoring	7	“I felt as though the messages assumed I was unhealthy”
	Do you have any suggestions to improve the service?	58
	Authority	4	“More of the factual messages”
	Content	24	“Links to health resources would be good e.g., recipes”
	Delivery	14	“Reduce the number of messages to 1 or 2 a week”
	Other	2	“Ditch it, it has no relevance to me and provided no practical benefits”
	Tailoring	14	“Make it more personalized e.g., get each person to provide their goals and custom messages to that”
Standardized group workshop
	What did you like most about the service?	95
	Authority	6	“Strongly evidence based”
	Content	42	“Explanation of brain function and fitness”
	Delivery	42	“Presenter was engaging, motivating, well-spoken and had great examples”
	Other	4	“I feel a bit more motivated”
	Self-awareness	1	“Raised my awareness”
	What did you like least about the service?	34
	Content	5	“Didn’t address how people are confused by the multiplicity of often conflicting health messages”
	Delivery	29	“Not enough time to discuss, needed an hour”
	Do you have any suggestions to improve the service?	37
	Content	14	“More healthy eating suggestions/plans”
	Delivery	23	“Regular check in and on-going sessions”