Table 1.

Socioeconomic characteristics of participants seeking food products via the Internet in Hanoi in 2015.

Characteristics	Using the Internet in Seeking Food Products		Not Using the Internet in Seeking Food Products		Total		p-Value
	n	%	n	%	n	%
Gender
Male	380	75.6	123	24.4	503	38.9	<0.01 *
Female	672	84.9	120	15.1	792	61.1
Marital status
Single	412	80.3	101	19.7	513	39.6	0.66 *
Live with spouse/partner	628	82	138	18	766	59.1
Divorced/widow	13	76.5	4	23.5	17	1.3
Education
Under High school	75	78.1	21	21.9	96	7.4	0.70 *
High School	286	82	63	18	349	27.2
College, University	680	81.1	159	18.9	839	65.4
Employment
Worker	140	76.5	43	23.5	183	14.1	0.10 *
Office workers	388	83.3	78	16.7	466	35.9
Students	225	81.2	52	18.8	277	21.3
Housewife	114	86.4	18	13.6	132	10.2
Other jobs	187	78.2	52	21.8	239	18.5
Age group
15–24	304	82.2	66	17.8	370	28.9	0.81 *
25–34	369	80	92	20	461	36
35–44	196	81.3	45	18.7	241	18.8
45–54	104	83.2	21	16.8	125	9.7
55–64	57	82.6	12	17.4	69	5.4
65+	9	69.2	4	30.8	13	1.2
	Mean	SD	Mean	SD	Mean	SD
Average monthly income (million VND)	5.3	5.1	5.7	7.6	5.4	5.6	0.9 **

Number of total participants, n = 1298. Statistical significance level p < 0.05 by * Chi-square test, ** Mann Whitney test.